MB-220T00 Dynamics 365 for Marketing

Module 1: Configure Dynamics 365 Marketing

• Set up and manage Dynamics 365 Marketing
• Configure marketing settings
• Domain authentication, email best practices, and GDPR
• Manage assets and content settings

Module 2: Manage customers in Dynamics 365 Marketing

• Manage accounts and contacts
• Create and manage leads
• Perform account-based marketing
• Configure a lead scoring model

Module 3: Manage marketing forms and pages

• Manage forms
• Manage marketing pages

Module 4: Manage segments and subscription centers

• Create and manage segments
• Manage subscription centers and double opt-in

Module 5: Manage emails and journeys in Dynamics 365 Marketing

• Create marketing emails
• Create customer journeys
• Manage content, event triggers and journeys in real-time marketing
• Manage website visits, redirect URLs, and social postings

Module 6: Manage events

• Create an event
• Create a webinar event
• Promote and manage events
• Advanced event management features

Module 7: Create surveys with Dynamics 365 Customer Voice

• Create a survey project
• Create surveys with Dynamics 365 Customer Voice
• Send Dynamics 365 Customer Voice surveys

Module 8: Analyze insights in Dynamics 365 Marketing

• Evaluate marketing initiatives with analytics
• Review the marketing calendar