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Salesforce Manage and Merchandise a B2C Commerce Cloud Store - Extended (CCM101)

4.6 out of 5 rating

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5 Days

30 CPD hours

About this course

This class is ideal for merchants, marketers, and content managers who want to learn more about using B2C Commerce Cloud Business Manager to manage end-to-end business operations for a Commerce Cloud storefront. This course is also useful for developers preparing for the B2C Commerce Developer certification, providing information on working with a B2C site and data management using Business Manager.


Organize a storefront using catalogs, categories, products, pricing, and search refinements.
Improve results in search engines using SEO best practices.
Improve on-site search using the search index, Einstein Search dictionaries, and sorting rules.
Entice and target online shoppers using customer groups, qualifiers, campaigns, and promotions.
Create shopper experiences using content slots, Page Designer, and Einstein Recommendations.
Leverage analytics and reports to determine success.
Create A/B tests to make decisions on storefront experiences.


Discover how to present products in a compelling way on a B2C Commerce Cloud storefront so you can turn customers into repeat customers. In this 5-day extended* class, you ll learn how to improve conversion rates and increase the average order size of shoppers. Our B2C Commerce Cloud experts will walk you through how to organize an existing site, use best practices in search and online marketing, enhance the shopper experience, and leverage analytics to understand what products are selling best and why.
NOTE: This course does not include site creation, programming, or site design. This class is taught using the SFRA reference architecture site and not the client's specific site. Client specific site is used during the Launch Readiness Bootcamp conducted by Services.

Getting Started
  • Introductions
  • Housekeeping
  • B2C Commerce Overview
Shop Organization
  • Explain How Catalogs Work
  • Create Categories
  • Manage Products
  • Manage Pricing & Inventory
  • Configure Search Refinements
Search & Sort
  • Manage Search Engine Optimization
  • Implement Searchandizing Strategies
Online Marketing
  • Use Qualifiers (coupon codes, source codes, customer groups)
  • Create Promotions
  • Create and Manage Campaigns
  • Refine Campaigns
Shopper Experience
  • Identify Content Management Basics
  • Create and Manage Content Slots
  • Create a Page Using Page Designer
  • Identify Einstein Recommender Types and Related Strategies
Analysis and Optimization
  • View Production Reports
  • Create an A/B Test
Additional course details:

Nexus Humans Salesforce Manage and Merchandise a B2C Commerce Cloud Store - Extended (CCM101) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward.

This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts.

Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success.

While we feel this is the best course for the Salesforce Manage and Merchandise a B2C Commerce Cloud Store - Extended (CCM101) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you.

Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Training Insurance Included!

When you organise training, we understand that there is a risk that some people may fall ill, become unavailable. To mitigate the risk we include training insurance for each delegate enrolled on our public schedule, they are welcome to sit on the same Public class within 6 months at no charge, if the case arises.

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