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Data Science for Marketing Analytics

4.6 out of 5 rating Last updated 13/12/2024   English

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Interested in available dates? Would like to book a private session of this course for your company? Or for any other queries please simply fill out the form below.


Duration

3 Days

18 CPD hours

Overview

By the end of this course, you will be able to build your own marketing reporting and interactive dashboard solutions.

Description

The course starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation.As you make your way through the course, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding sections, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you'll apply these techniques to create a churn model for modeling customer product choices.

Data Preparation and Cleaning
  • Data Models and Structured Data
  • pandas
  • Data Manipulation
Data Exploration and Visualization
  • Identifying the Right Attributes
  • Generating Targeted Insights
  • Visualizing Data
Unsupervised Learning: Customer Segmentation
  • Customer Segmentation Methods
  • Similarity and Data Standardization
  • k-means Clustering
Choosing the Best Segmentation Approach
  • Choosing the Number of Clusters
  • Different Methods of Clustering
  • Evaluating Clustering
Predicting Customer Revenue Using Linear Regression
  • Understanding Regression
  • Feature Engineering for Regression
  • Performing and Interpreting Linear Regression
Other Regression Techniques and Tools for Evaluation
  • Evaluating the Accuracy of a Regression Model
  • Using Regularization for Feature Selection
  • Tree-Based Regression Models
Supervised Learning: Predicting Customer Churn
  • Classification Problems
  • Understanding Logistic Regression
  • Creating a Data Science Pipeline
Fine-Tuning Classification Algorithms
  • Support Vector Machine
  • Decision Trees
  • Random Forest
  • Preprocessing Data for Machine Learning Models
  • Model Evaluation
  • Performance Metrics
Modeling Customer Choice
  • Understanding Multiclass Classification
  • Class Imbalanced Data
Additional course details:

Nexus Humans Data Science for Marketing Analytics training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward.

This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts.

Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success.

While we feel this is the best course for the Data Science for Marketing Analytics course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you.

Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

FAQ for the Data Science for Marketing Analytics Course

Available Delivery Options for the Data Science for Marketing Analytics training.
  • Live Instructor Led Classroom Online (Live Online)
  • Traditional Instructor Led Classroom (TILT/ILT)
  • Delivery at your offices in London or anywhere in the UK
  • Private dedicated course as works for your staff.
How many CPD hours does the Data Science for Marketing Analytics training provide?

The 3 day. Data Science for Marketing Analytics training course give you up to 18 CPD hours/structured learning hours. If you need a letter or certificate in a particular format for your association, organisation or professional body please just ask.

What is the correct audience for the Data Science for Marketing Analytics training?

Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts. It'll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary.

Do you provide training for the Data Science for Marketing Analytics.

Yes we provide corporate training, dedicated training and closed classes for the Data Science for Marketing Analytics. This can take place anywhere in Ireland including, Dublin, Cork, Galway, Northern Ireland or live online allowing you to have your teams from across Ireland or further afield to attend a single training event saving travel and delivery expenses.

What is the duration of the Data Science for Marketing Analytics program.

The Data Science for Marketing Analytics training takes place over 3 day(s), with each day lasting approximately 8 hours including small and lunch breaks to ensure that the delegates get the most out of the day.

Why are Nexus Human the best provider for the Data Science for Marketing Analytics?
Nexus Human are recognised as one of the best training companies as they and their trainers have won and hold many awards and titles including having previously won the Small Firms Best Trainer award, national training partner of the year for Ireland on multiple occasions, having trainers in the global top 30 instructor awards in 2012, 2019 and 2021. Nexus Human has also been nominated for the Tech Excellence awards multiple times. Learning Performance institute (LPI) external training provider sponsor 2024.
Is there a discount code for the Data Science for Marketing Analytics training.

Yes, the discount code PENPAL5 is currently available for the Data Science for Marketing Analytics training. Other discount codes may also be available but only one discount code or special offer can be used for each booking. This discount code is available for companies and individuals.

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Training Insurance Included!

When you organise training, we understand that there is a risk that some people may fall ill, become unavailable. To mitigate the risk we include training insurance for each delegate enrolled on our public schedule, they are welcome to sit on the same Public class within 6 months at no charge, if the case arises.

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